We make brands people stop for
Where
Where
Where
Culture
Culture
Culture
Real
Real
Real
And
And
And
Imagination
Imagination
Imagination
Collide
Collide
Collide
Sorbet World is an independent creative practice founded by creative director Mai Ryde, specializing in creative direction, brand identity, and visual campaigns. Working across art, culture, design, and emerging technology, the practice develops distinctive identities, experimental imagery, and original visual worlds for brands, artists, and cultural spaces. Combining creative vision with new methods of production, Sorbet World brings ambitious ideas to life.
What we bring to the table
Expertise
The big idea, the visual world, and everything that brings it together. From first thought to final frame.
Concept development, visual storytelling, creative strategy.
Distinctive identities built with character. The kind that feel right at home wherever they show up.
Visual identity, typography, art direction, design systems.
Campaigns with something to say and a different way of saying it. Made for brands, people, and culture.
Advertising, editorial, fashion, product campaigns
New tools, new possibilities. Imaginative images and films with creative direction behind every detail.
AI imagery, moving image, visual development, production
The big idea, the visual world, and everything that brings it together. From first thought to final frame.
Concept development, visual storytelling, creative strategy.
Distinctive identities built with character. The kind that feel right at home wherever they show up.
Visual identity, typography, art direction, design systems.
Campaigns with something to say and a different way of saying it. Made for brands, people, and culture.
Advertising, editorial, fashion, product campaigns
New tools, new possibilities. Imaginative images and films with creative direction behind every detail.
AI imagery, moving image, visual development, production
The big idea, the visual world, and everything that brings it together. From first thought to final frame.
Concept development, visual storytelling, creative strategy.
Distinctive identities built with character. The kind that feel right at home wherever they show up.
Visual identity, typography, art direction, design systems.
Campaigns with something to say and a different way of saying it. Made for brands, people, and culture.
Advertising, editorial, fashion, product campaigns
New tools, new possibilities. Imaginative images and films with creative direction behind every detail.
AI imagery, moving image, visual development, production
How we think
Our approach
Play it safe
Stay curious
Every color, image, and detail has a job to do. Good work looks great and says something.
Play it safe
Stay curious
Every color, image, and detail has a job to do. Good work looks great and says something.
Make it pretty
Make it mean something
Every color, image, and detail has a job to do. Good work looks great and says something.
Make it pretty
Make it mean something
Every color, image, and detail has a job to do. Good work looks great and says something.
Good enough
Push it further
We keep refining until the work feels right.
Good enough
Push it further
We keep refining until the work feels right.
The thinking behind it
There's a certain kind of idea that refuses to go away. Too ambitious, slightly ridiculous, or just interesting enough to chase. Those are the ideas that find a home at Sorbet World. From unexpected brand identities to campaigns that challenge convention, the aim is to make work that feels original, considered, and impossible to confuse with anything else. Some ideas make perfect sense. The interesting ones usually don't.
The thinking behind it
There's a certain kind of idea that refuses to go away. Too ambitious, slightly ridiculous, or just interesting enough to chase. Those are the ideas that find a home at Sorbet World. From unexpected brand identities to campaigns that challenge convention, the aim is to make work that feels original, considered, and impossible to confuse with anything else. Some ideas make perfect sense. The interesting ones usually don't.
MEET THE HUMAN.
Mai Ryde is a multidisciplinary creative working across art direction, design, and emerging technology. Their work is shaped by a strong visual instinct, an interest in contemporary culture, and a belief that the best ideas need both imagination and intention. As the founder of Sorbet World, Mai brings an independent perspective to identities, campaigns, and visual storytelling, balancing experimentation with thoughtful creative decisions.
MEET THE HUMAN.
Mai Ryde is a multidisciplinary creative working across art direction, design, and emerging technology. Their work is shaped by a strong visual instinct, an interest in contemporary culture, and a belief that the best ideas need both imagination and intention. As the founder of Sorbet World, Mai brings an independent perspective to identities, campaigns, and visual storytelling, balancing experimentation with thoughtful creative decisions.
MAI RYDE
Founder & Creative Director
BEYOND THE STUDIO
BEYOND THE STUDIO
WE MAKE NOISE, TOO.
Apparently, one creative obsession wasn't enough. Sorbet Sounds is an AI native record label creating original music, virtual artists, and their own distinct worlds. Different voices, different genres, and a growing collection of stories worth listening to. Same creative universe. A whole different sound.
Apparently, one creative obsession wasn't enough. Sorbet Sounds is an AI native record label creating original music, virtual artists, and their own distinct worlds. Different voices, different genres, and a growing collection of stories worth listening to. Same creative universe. A whole different sound.