ROCCO'S
ROCCO’S is an ice cream concept built around friendship, flavor, and the feeling of an Italian summer in the city. The campaign transforms a neighborhood ice cream shop into a place where people meet, linger, flirt, laugh, and let the afternoon stretch a little longer. Sun warmed streets, melting cones, vintage cars, striped awnings, and candid moments create a world that feels nostalgic, stylish, and full of life.
Deliverables
Creative Direction
Campaign Concept
Image Production
Campaign Film
Motion
Date
2026
Industry
Food + Hospitality
ROCCO’S turns ice cream into the beginning of a long Italian summer, where every cone becomes an invitation to stay out, meet someone, and enjoy the city a little longer.
The campaign follows ROCCO’S beyond the counter and into the rhythm of the neighborhood. Friends gather outside the shop, strangers share tables, couples trade bites, and melting cones move through sunlit streets. Product close ups keep the ice cream desirable and tactile, while candid photography gives the brand warmth, personality, and a sense of place.
Vintage styling, natural light, striped storefront details, and lively street scenes create a visual language that feels timeless without becoming overly nostalgic. Film and photography work together as one flexible campaign system designed for launch, packaging, social, outdoor advertising, menus, and in store storytelling.
We wanted ROCCO’S to feel like more than somewhere you stop for ice cream. It is the place where the afternoon begins, where plans change, and where one cone turns into an entire summer memory.
Tools + Production
Chatgpt Image / Nano Banana / Seadance