TINT
Creative Direction, Brand Identity, Art Direction, Motion
for
Self Initiated Concept
in
2025
TINT is a conceptual eyewear brand exploring personal style through contemporary fashion, product presentation, and digital interaction. The project brings together visual identity, editorial photography, retail environments, and an interactive product discovery concept to create a distinct brand world.
A different perspective
Eyewear is both a functional object and an expression of personality.
TINT explores how frame silhouettes, color, and styling can communicate individuality, giving each product its own character within a recognizable identity.
Frames of reference
Precise typography, contemporary photography, and considered color relationships establish the brand's visual language.
The identity moves between product imagery, retail applications, and editorial compositions without losing its point of view.
A CHANGE OF PERSPECTIVE CHANGES EVERYTHING.
Beyond the frame
The digital experience extends TINT into a more personal form of product discovery.
An interactive Frame Finder prototype explores personality, wardrobe, color, and style preferences, connecting the brand's visual identity to the way people choose their eyewear.
Designed to be discovered
Product presentations, interface components, and interactive layouts explore how a contemporary fashion identity can translate into a digital environment.
The project brings visual design and interaction together, extending the brand beyond the familiar boundaries of an eyewear campaign.
A different perspective
Eyewear is both a functional object and an expression of personality.
TINT explores how frame silhouettes, color, and styling can communicate individuality, giving each product its own character within a recognizable identity.
Frames of reference
Precise typography, contemporary photography, and considered color relationships establish the brand's visual language.
The identity moves between product imagery, retail applications, and editorial compositions without losing its point of view.
A CHANGE OF PERSPECTIVE CHANGES EVERYTHING.
Beyond the frame
The digital experience extends TINT into a more personal form of product discovery.
An interactive Frame Finder prototype explores personality, wardrobe, color, and style preferences, connecting the brand's visual identity to the way people choose their eyewear.
Designed to be discovered
Product presentations, interface components, and interactive layouts explore how a contemporary fashion identity can translate into a digital environment.
The project brings visual design and interaction together, extending the brand beyond the familiar boundaries of an eyewear campaign.