PACE
Creative Direction, Product Concept, Brand Identity, Art Direction
for
Self Initiated Concept
in
2026
PACE is a conceptual footwear brand exploring the space between product design, fashion, and graphic identity. Built around an exaggerated sneaker silhouette, the project combines sculptural forms, bold typography, expressive color, and considered product presentation to create a distinctive footwear concept.
A shoe with character
The starting point was the silhouette.
An oversized cream sole, layered navy and yellow materials, and exaggerated white lettering give PACE an instantly recognizable appearance.
Rather than treating branding as something applied after the product is designed, the identity becomes part of the shoe itself.
Form meets identity
The sneaker brings together familiar athletic materials and unconventional proportions.
Textured mesh, layered panels, oversized typography, and a sculptural sole establish a design language that feels somewhere between performance footwear and a contemporary fashion object.
GO YOUR OWN WAY.
More than one expression
The product concept explores different color combinations while maintaining a recognizable silhouette and graphic identity.
Each variation introduces a different personality without losing the defining characteristics of PACE.
Beyond the box
The identity extends into packaging, product photography, and graphic applications.
Cobalt blue, pale yellow, oversized lettering, and restrained layouts create a cohesive visual world around the footwear.
Made for everywhere
Lifestyle imagery places PACE within everyday urban environments, exploring how the shoe might exist beyond a studio setting.
Together, the product concepts and visual applications present an imagined footwear brand with a distinct point of view.
A shoe with character
The starting point was the silhouette.
An oversized cream sole, layered navy and yellow materials, and exaggerated white lettering give PACE an instantly recognizable appearance.
Rather than treating branding as something applied after the product is designed, the identity becomes part of the shoe itself.
Form meets identity
The sneaker brings together familiar athletic materials and unconventional proportions.
Textured mesh, layered panels, oversized typography, and a sculptural sole establish a design language that feels somewhere between performance footwear and a contemporary fashion object.
GO YOUR OWN WAY.
More than one expression
The product concept explores different color combinations while maintaining a recognizable silhouette and graphic identity.
Each variation introduces a different personality without losing the defining characteristics of PACE.
Beyond the box
The identity extends into packaging, product photography, and graphic applications.
Cobalt blue, pale yellow, oversized lettering, and restrained layouts create a cohesive visual world around the footwear.
Made for everywhere
Lifestyle imagery places PACE within everyday urban environments, exploring how the shoe might exist beyond a studio setting.
Together, the product concepts and visual applications present an imagined footwear brand with a distinct point of view.